Wildside Adventures was created in 1994 to market and represent various private operators in the Adventure Tourism Industry in Southern and Central Africa.
The Wildside brand name is fast becoming synonymous with activity tourism or adventure travel in Southern Africa. To date, Wildside has received massive exposure through the TV series, Adventures in Africa, on local and international broadcasts. Each of the 24 Adventures in Africa programs feature adventure destinations and activities that have been specially packaged and negotiated to represent the best, tried and tested, affordable, value for money adventures available.

The company has since expanded into 2 other divisions:

Wildside Projects cc
A company specialising in services to the Corporate Market including Training, Adventure Incentives, Teambuilding/Performance Enhancement, Strategic and Vision planning, Events and Corporate Videos.

The Wildside Collection (Pty) Ltd
A collective marketing concept that promotes a variety of complimentary non-competitive lodges and resorts all over Southern Africa to corporate and local/international Tour operators. The Collection incorporates the Wildside Club, totally unique concept to provide members with access to limited / exclusive syndicated Lodges / facilities all over Southern Africa.